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June 30, 2020 -- Applied Equity is pleased to announce its participation in Hi Marley's Series A

Hi Marley, the leading communication platform built for insurance, announced it has closed an $8 million A1 round, bringing its total financing to $18.6 Million. The new funding was led by True Ventures and Underscore VC, along with Bain Capital Ventures and Greenspring Associates. The round will be used for building upon Hi Marley's market-leading insurance focused conversational messaging product and increasing customer engagement.

Hi Marley is an intelligent, text-based messaging platform that helps insurers and their partners seamlessly connect with customers the way they prefer to communicate, and simplify transactions across claims, service and underwriting. Hi Marley is also enabling new use cases around customer engagement and retention. This includes two-way mass-communication to support announcements related to the pandemic, such as notifying customers of premium relief credits and billing options.

"We value the existing partnership with Underscore VC and True Ventures and welcome our new partners at Bain Capital Ventures and Greenspring," said Mike Greene, Founder and CEO of Hi Marley. "We're grateful to have investors who appreciate the insurance industry and are aligned with the purpose and vision we share with our innovative customers."

Hi Marley's new round will support:

  • Hiring, including expansion of the engineering team to accelerate industry-specific features and support interactions from initial purchase to service and renewal.

  • Growth of the company's customer-facing teams to meet the increasing demand for Hi Marley's platform.

  • Continued build-out of Hi Marley's portfolio of APIs and partnerships with industry leading platforms like Guidewire.

Since launching in mid-2017, Hi Marley has earned the trust of some of the country's leading and most innovative insurers including American Family and Plymouth Rock. According to Mary Boyd, President and CEO, Plymouth Rock Assurance "The Hi Marley platform is helping our insurance business level-up to, and even exceed, the expectations of our customers that are used to mobile-enabled experience in most other aspects of their life. Combining Hi Marley's technology and the Plymouth Rock brand of uniquely human service, we are delivering proof that by meeting customers where they are and offering satisfying service, we can build a stronger business."

About Hi Marley, Inc. Hi Marley is a software provider offering the first AI-enabled conversation platform specifically designed for the insurance industry. Hi Marley enables insurance carriers to easily and quickly communicate with customers and other partners in the insurance ecosystem through SMS messaging so they can deliver an optimal customer experience across all touchpoints in the customer journey. The platform has flexible APIs and requires zero integration to get started. Learn more at


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